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|Title:||Mythological barriers to the use of marketing research by small and non-profit organizations / BEBR No. 790|
|Author(s):||Andreasen, Alan R.|
|Issue Date:||July 1981|
|Publisher:||[Urbana] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign,|
|Series/Report:||BEBR faculty working paper ; no. 790|
|Description:||"Working draft: not to be quoted without permission."
Bibliography: p. 18-19.
|Rights Information:||Copyright July 1981 Board of Trustees University of Illinois.|
|Date Available in IDEALS:||2011-09-15|
|Identifier in Online Catalog:||5032073|
This item appears in the following Collection(s)
Research publications from the University of Illinois at Urbana-Champaign
Research Publications from UIUC