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Title:Mythological barriers to the use of marketing research by small and non-profit organizations / BEBR No. 790
Author(s):Andreasen, Alan R.
Subject(s):Marketing research.
Issue Date:July 1981
Publisher:[Urbana] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign,
Series/Report:BEBR faculty working paper ; no. 790
Type:Text
Language:English
Description:"Working draft: not to be quoted without permission."
Bibliography: p. 18-19.
URI:http://hdl.handle.net/2142/27218
Rights Information:Copyright July 1981 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:mythologicalbarr790andr
http://www.archive.org/details/mythologicalbarr790andr
Identifier in Online Catalog:5032073
OCLC Identifier:(OCoLC)ocm07896332


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