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Title:The structure of consumer attitudes: the use of attribute possession and importance scores. BEBR No. 2
Author(s):Cohen, Joel B.; Houston, Michael James
Subject(s):Consumers.
Issue Date:1971
Publisher:Urbana-Champaign : College of Commerce and Business Administration, Univ. of Illinois,
Series/Report:BEBR faculty working paper ; no. 2
Type:Text
Language:English
Description:"This is a slightly modified version of a paper presented at the workshop "Attitude Research and Consumer Behavior," held at the University of Illinois, December 1970."
URI:http://hdl.handle.net/2142/27249
Rights Information:Copyright 1971 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:structureofconsu02cohe
http://www.archive.org/details/structureofconsu02cohe
Identifier in Online Catalog:2741484
OCLC Identifier:(OCoLC)ocm01143978


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