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Title:Market segmentation : a managerial perspective / BEBR No. 548
Author(s):Winter, Frederick W.
Contributor(s):University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Subject(s):Market segmentation.
Issue Date:Feb 20 197
Publisher:[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers ; no. 548
Description:Includes bibliographical references (leaves [17-18]).
"Market segmentation is simple in concept but difficult in application. This paper offers a new, managerial view of the segmentation process and offers some modifications to standard segmentation practice that are necessary for decision-making."
Rights Information:In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact for information.
Copyright Feb 20 1979 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
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Identifier in Online Catalog:321673
OCLC Identifier:(OCoLC)ocm05120206

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