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|Title:||Market segmentation : a managerial perspective / BEBR No. 548|
|Author(s):||Winter, Frederick W.|
|Contributor(s):||University of Illinois at Urbana-Champaign. College of Commerce and Business Administration|
|Issue Date:||Feb 20 197|
|Publisher:||[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,|
|Series/Report:||Faculty working papers ; no. 548|
|Description:||Includes bibliographical references (leaves [17-18]).
"Market segmentation is simple in concept but difficult in application. This paper offers a new, managerial view of the segmentation process and offers some modifications to standard segmentation practice that are necessary for decision-making."
|Rights Information:||In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact firstname.lastname@example.org for information.
Copyright Feb 20 1979 Board of Trustees University of Illinois.
|Date Available in IDEALS:||2011-09-15|
|Identifier in Online Catalog:||321673|
This item appears in the following Collection(s)
Research publications from the University of Illinois at Urbana-Champaign
Research Publications from UIUC