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Description
Title: | Cognitive consistency and consumer behavior / BEBR No. 90 |
Author(s): | Calder, Bobby J. |
Subject(s): | Consumers.
Cognitive balance. Cognitive dissonance. |
Issue Date: | 1973 |
Publisher: | Urbana : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, |
Series/Report: | Faculty working papers ; 90 |
Type: | Text |
Language: | English |
Description: | Includes bibliographical references. |
URI: | http://hdl.handle.net/2142/27287 |
Rights Information: | In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information. Copyright 1973 Board of Trustees University of Illinois. |
Date Available in IDEALS: | 2011-09-15 |
Has Version(s): | http://hdl.handle.net/10111/UIUCOCA:cognitiveconsist90cald
http://www.archive.org/details/cognitiveconsist90cald |
Identifier in Online Catalog: | 3069239 |
OCLC Identifier: | (OCoLC)ocm20350419 |
This item appears in the following Collection(s)
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Research publications from the University of Illinois at Urbana-Champaign
Research Publications from UIUC