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Title:Cognitive consistency and consumer behavior / BEBR No. 90
Author(s):Calder, Bobby J.
Subject(s):Consumers.
Cognitive balance.
Cognitive dissonance.
Issue Date:1973
Publisher:Urbana : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers ; 90
Type:Text
Language:English
Description:Includes bibliographical references.
URI:http://hdl.handle.net/2142/27287
Rights Information:In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
Copyright 1973 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:cognitiveconsist90cald
http://www.archive.org/details/cognitiveconsist90cald
Identifier in Online Catalog:3069239
OCLC Identifier:(OCoLC)ocm20350419


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