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Cognitive consistency and consumer behavior / BEBR No. 90

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Title: Cognitive consistency and consumer behavior / BEBR No. 90
Author(s): Calder, Bobby J.
Subject(s): Consumers. Cognitive balance. Cognitive dissonance.
Issue Date: 1973
Publisher: Urbana : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report: Faculty working papers ; 90
Type: Text
Language: English
Description: Includes bibliographical references.
Rights Information: In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact for information.Copyright 1973 Board of Trustees University of Illinois.
Date Available in IDEALS: 2011-09-15
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Identifier in Online Catalog: 3069239
OCLC Identifier: (OCoLC)ocm20350419

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