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Cognitive consistency and consumer behavior / BEBR No. 90
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http://hdl.handle.net/2142/27287
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| File | Description | Format |
|---|---|---|
cognitiveconsist90cald.pdf
(2MB)
|
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| Title: | Cognitive consistency and consumer behavior / BEBR No. 90 |
| Author(s): | Calder, Bobby J. |
| Subject(s): |
Consumers.
Cognitive balance. Cognitive dissonance. |
| Issue Date: | 1973 |
| Publisher: | Urbana : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, |
| Series/Report: | Faculty working papers ; 90 |
| Type: | Text |
| Language: | English |
| Description: | Includes bibliographical references. |
| URI: | http://hdl.handle.net/2142/27287 |
| Rights Information: | In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information. Copyright 1973 Board of Trustees University of Illinois. |
| Date Available in IDEALS: | 2011-09-15 |
| Has Version(s): |
http://hdl.handle.net/10111/UIUCOCA:cognitiveconsist90cald
http://www.archive.org/details/cognitiveconsist90cald |
| Identifier in Online Catalog: | 3069239 |
| OCLC Identifier: | (OCoLC)ocm20350419 |
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Research publications from the University of Illinois at Urbana-Champaign
Research Publications from UIUC
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