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Title:Wroe Alderson and modern marketing theory
Author(s):Blair, Edward; Uhl, Kenneth P.
Subject(s):Alderson, Wroe
Marketing
Issue Date:1976-08-04
Publisher:Urbana, Ill. : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Series/Report:BEBR faculty working paper ; no. 0326
Type:Text
Language:English
Description:Includes bibliographical references (leaves 15-17).
URI:http://hdl.handle.net/2142/27290
Rights Information:Copyright 1976 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:wroealdersonmode326blai
http://www.archive.org/details/wroealdersonmode326blai
Identifier in Online Catalog:252269
OCLC Identifier:(OCoLC)ocm04141160


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