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Title:A maximum likelihood approach to Markov models of brand choice / BEBR No. 378
Author(s):Atkinson, Robert M.
Contributor(s):University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Subject(s):Brand name products.
Consumers' preferences.
Markov processes.
Issue Date:Feb 22 197
Publisher:[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers ; no. 378
Type:Text
Language:English
Description:Includes bibliographical references (leaf 30).
URI:http://hdl.handle.net/2142/27313
Rights Information:Copyright Feb 22 1977 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:maximumlikelihoo378atki
http://www.archive.org/details/maximumlikelihoo378atki
Identifier in Online Catalog:306263
OCLC Identifier:(OCoLC)ocm04890673


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