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Title:Attitudinal effects of advertising : a cognitive-response model / BEBR No. 45
Author(s):Wright, Peter L.
Contributor(s):University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Subject(s):Consumers.
Advertising.
Attitude (Psychology)
Issue Date:Apr 14 197
Publisher:[Urbana, Ill.] College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers, no. 45
Type:Text
Language:English
Description:Bibliography: p. [36]-[40].
URI:http://hdl.handle.net/2142/27338
Rights Information:Copyright Apr 14 1972 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:attitudinaleffec45wrig
http://www.archive.org/details/attitudinaleffec45wrig
Identifier in Online Catalog:3330320
OCLC Identifier:(OCoLC)ocn701687598


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