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Title:Toward really understanding media effects on advertising response : procedure and evidence
Author(s):Wright, Peter, 1943-
Subject(s):Advertising
Mass media
Issue Date:1972-05-30
Publisher:Urbana, Ill.: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Series/Report:BEBR Faculty working papers ; no. 0057
Type:Text
Language:English
Description:Includes bibliographical references.
URI:http://hdl.handle.net/2142/27380
Rights Information:Copyright 1972 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:towardreallyunde57wrig
http://www.archive.org/details/towardreallyunde57wrig
Identifier in Online Catalog:3330321
OCLC Identifier:(OCoLC)ocn701903200


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