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Title:The marketing concept : its dimensions for the "big" small firm / BEBR No. 783
Author(s):Gardner, David Morgan
Subject(s):Marketing
Customer services
Geographic Coverage:Illinois.
Illinois.
Issue Date:June 1981
Publisher:[Urbana] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign,
Series/Report:BEBR faculty working paper ; no. 783
Type:Text
Language:English
Description:Bibliography: p. 18.
URI:http://hdl.handle.net/2142/27421
Rights Information:Copyright June 1981 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:marketingconcept783gard
http://www.archive.org/details/marketingconcept783gard
Identifier in Online Catalog:5032081
OCLC Identifier:(OCoLC)ocm07817652


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