Files in this item
|(no description provided)|
|Title:||Consumerism and the broadened marketing concept / BEBR No. 490|
|Author(s):||Andreasen, Alan R.|
|Contributor(s):||University of Illinois at Urbana-Champaign. College of Commerce and Business Administration|
|Publisher:||[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,|
|Series/Report:||Faculty working papers ; no. 490|
|Description:||Includes bibliographical references (leaves 17-19).
"As marketing moves into new broadened domains, it risks the criticism and public disfavor that dogs it in its traditional business milieu. This paper explores several alternative measures of consumer and practitioner satisfaction in one of these broadened domains, health care. It argues that evaluations of the outcomes and process of marketing are essential if marketing's past life cycle is not to repeat itself in this new area."
|Rights Information:||Copyright 1978 Board of Trustees University of Illinois.|
|Date Available in IDEALS:||2011-09-15|
|Identifier in Online Catalog:||314659|
This item appears in the following Collection(s)
Research publications from the University of Illinois at Urbana-Champaign
Research Publications from UIUC