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Title:Consumerism and the broadened marketing concept / BEBR No. 490
Author(s):Andreasen, Alan R.
Contributor(s):University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Subject(s):Marketing.
Consumers.
Issue Date:1978
Publisher:[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers ; no. 490
Type:Text
Language:English
Description:Includes bibliographical references (leaves 17-19).
"As marketing moves into new broadened domains, it risks the criticism and public disfavor that dogs it in its traditional business milieu. This paper explores several alternative measures of consumer and practitioner satisfaction in one of these broadened domains, health care. It argues that evaluations of the outcomes and process of marketing are essential if marketing's past life cycle is not to repeat itself in this new area."
URI:http://hdl.handle.net/2142/27473
Rights Information:Copyright 1978 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:consumerismbroad490andr
http://www.archive.org/details/consumerismbroad490andr
Identifier in Online Catalog:314659
OCLC Identifier:(OCoLC)ocm04990543


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