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|Title:||Deceptive advertising : a practical approach to measurement / BEBR No. 724|
|Author(s):||Gardner, David Morgan; Barbour, Fredric L.|
|Contributor(s):||University of Illinois at Urbana-Champaign. College of Commerce and Business Administration|
|Geographic Coverage:||United States.|
|Issue Date:||Ot 31 1980|
|Publisher:||[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,|
|Series/Report:||Faculty working papers / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration ; no. 724|
|Description:||Title page includes summary.
Includes bibliographical references (p. 14-15).
|Rights Information:||In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact firstname.lastname@example.org for information.
Copyright Ot 31 1980 Board of Trustees University of Illinois.
|Date Available in IDEALS:||2011-09-15|
|Identifier in Online Catalog:||446868|
This item appears in the following Collection(s)
Research publications from the University of Illinois at Urbana-Champaign
Research Publications from UIUC