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Title:Deceptive advertising : a practical approach to measurement / BEBR No. 724
Author(s):Gardner, David Morgan; Barbour, Fredric L.
Contributor(s):University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Subject(s):Deceptive advertising
Geographic Coverage:United States.
Issue Date:Ot 31 1980
Publisher:[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration ; no. 724
Type:Text
Language:English
Description:Title page includes summary.
Includes bibliographical references (p. 14-15).
URI:http://hdl.handle.net/2142/27518
Rights Information:In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
Copyright Ot 31 1980 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:deceptiveadverti724gard
http://www.archive.org/details/deceptiveadverti724gard
Identifier in Online Catalog:446868
OCLC Identifier:(OCoLC)ocm07001448


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