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Title:Advertising: does the S-curve apply? / BEBR No. 72
Author(s):Johansson, Johny K.
Subject(s):Advertising -- Mathematical models.
Issue Date:1972
Publisher:Urbana, Ill. : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers ; 72
Type:Text
Language:English
Description:"November 14, 1972."
Includes bibliographical references.
URI:http://hdl.handle.net/2142/27593
Rights Information:Copyright 1972 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:advertisingdoess72joha
http://www.archive.org/details/advertisingdoess72joha
Identifier in Online Catalog:1864605
OCLC Identifier:(OCoLC)ocm20338034


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