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Title:Effects of involvement on the processes mediating on-line brand evaluations : a stonger [sic] test of the ELM / 91-0116
Alternative Title:Effects of involvement on the processes mediating on-line brand evaluations : a stronger test of the ELM
Author(s):Park, Jong-Won; Hastak, Manoj
Contributor(s):University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Issue Date:February 1
Publisher:[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:BEBR faculty working paper ; no. 91-0101
Type:Text
Language:English
Description:Includes bibliographical references.
URI:http://hdl.handle.net/2142/27824
Rights Information:In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
Copyright February 1991 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-11-08
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:effectsofinvolve116park
http://www.archive.org/details/effectsofinvolve116park
Identifier in Online Catalog:6572445
OCLC Identifier:(OCoLC)ocn750001144


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