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Title:Attributions based on consumer behavior / BEBR No. 130
Author(s):Calder, Bobby J.; Burnkrant, Robert Eugene
Contributor(s):University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
Subject(s):Consumers -- Mathematical models.
Issue Date:Aug 30 197
Publisher:[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers / College of Commerce and Business Administration, University of Illinois at Urbana-Champaign ; no. 130
Type:Text
Language:English
Description:Includes bibliographical references (leaves 16-17).
URI:http://hdl.handle.net/2142/28111
Rights Information:In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
Copyright Aug 30 1973 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-11-08
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:attributionsbase130cald
http://www.archive.org/details/attributionsbase130cald
Identifier in Online Catalog:3115700
OCLC Identifier:(OCoLC)ocm12834048


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