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Title:Is there a theory of deception in advertising?
Author(s):Nath, Deepika; Gardner, David Morgan
Subject(s):Advertising
Issue Date:1986-10
Publisher:Urbana, Ill. : Bureau of Economic and Business Research. College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Series/Report:BEBR faculty working paper ; no. 1296
Type:Text
Language:English
Description:Bibliography: p. [22-24].
URI:http://hdl.handle.net/2142/28377
Rights Information:Copyright October 1986 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-11-21
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:istheretheoryofd1296nath
http://www.archive.org/details/istheretheoryofd1296nath
Identifier in Online Catalog:6544080
OCLC Identifier:(OCoLC)ocn741134667


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