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Title:The product life cycle : its role in marketing strategy/some evolving observations about the life cycle
Author(s):Gardner, David Morgan
Subject(s):Advertising
Marketing
Issue Date:1986-11
Publisher:Champaign, Ill. : University of Illinois at Urbana-Champaign
Series/Report:BEBR faculty working paper ; no. 1304
Type:Text
Language:English
Description:Bibliography: p. [1-3].
URI:http://hdl.handle.net/2142/28557
Rights Information:Copyright 1986 Board of Trustees University of Illinois
Date Available in IDEALS:2011-11-21
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:productlifecycle1304gard
http://www.archive.org/details/productlifecycle1304gard
Identifier in Online Catalog:6544202
OCLC Identifier:(OCoLC)ocn741165583


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