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|Title:||Measurement of advertising effectiveness : some theoretical considerations / 149|
|Author(s):||Sheth, Jagdish N.|
|Contributor(s):||University of Illinois at Urbana-Champaign. College of Commerce and Business Administration|
|Issue Date:||November 1|
|Publisher:||[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,|
|Series/Report:||Faculty working papers ; no. 149|
|Description:||Includes bibliographical references.|
|Rights Information:||In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact firstname.lastname@example.org for information.
Copyright November 1973 Board of Trustees University of Illinois.
|Date Available in IDEALS:||2012-01-25|
|Identifier in Online Catalog:||6648675|
This item appears in the following Collection(s)
Research publications from the University of Illinois at Urbana-Champaign
Research Publications from UIUC