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Title:Product positioning strategies for segment pre-emption
Author(s):Gruca, Thomas; Kumar, K. Ravi; Sudharshan, Devanathan
Subject(s):Branding (Marketing)
Issue Date:1985-08
Publisher:Urbana, Ill. : Bureau of Economic and Business Research. College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Series/Report:BEBR faculty working paper ; no. 1166
Type:Text
Language:English
Description:Bibliography: p. 25-26.
URI:http://hdl.handle.net/2142/28794
Rights Information:Copyright August 1985 Board of Trustees University of Illinois.
Date Available in IDEALS:2012-01-25
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:productpositioni1166gruc
http://www.archive.org/details/productpositioni1166gruc
Identifier in Online Catalog:6568780
OCLC Identifier:(OCoLC)ocn748286095


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