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Title:Multiple product positioning : a note on incorporating effects of synergy
Author(s):Sudharshan, Devanathan; Kumar, K. Ravi
Issue Date:1984-06
Publisher:Urbana, Ill. : Bureau of Economic and Business Research. College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Series/Report:BEBR faculty working paper ; no. 1048
Type:Text
Language:English
Description:Includes bibliographical references (p. 21-22).
URI:http://hdl.handle.net/2142/28853
Rights Information:Copyright June 1984 Board of Trustees University of Illinois.
Date Available in IDEALS:2012-01-25
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:multipleproductp1048sudh
http://www.archive.org/details/multipleproductp1048sudh
Identifier in Online Catalog:6637231
OCLC Identifier:(OCoLC)ocn756942060


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