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Title:Strategies of advertising transferability in multinational marketing / BEBR no. 59
Author(s):Sheth, Jagdish N.
Contributor(s):University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Subject(s):Marketing.
Advertising.
International business enterprises.
Issue Date:July 7 197
Publisher:[Urbana, Ill.] College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers, no. 59
Type:Text
Language:English
Description:Includes bibliographical references.
URI:http://hdl.handle.net/2142/28979
Rights Information:In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
Copyright July 7 1972 Board of Trustees University of Illinois.
Date Available in IDEALS:2012-01-25
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:strategiesofadve59shet
http://www.archive.org/details/strategiesofadve59shet
Identifier in Online Catalog:2571608
OCLC Identifier:(OCoLC)ocn701910619


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