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Title:Value-response segmentation : a market segmentation approach to social marketing problems / 161
Author(s):Winter, Frederick W.
Subject(s):Market segmentation
Marketing -- Social aspects.
Issue Date:1974
Publisher:Urbana : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers ; no. 161
Type:Text
Language:English
Description:Includes bibliographical references.
URI:http://hdl.handle.net/2142/29055
Rights Information:In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
Copyright 1974 Board of Trustees University of Illinois.
Date Available in IDEALS:2012-01-25
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:valueresponseseg161wint
http://www.archive.org/details/valueresponseseg161wint
Identifier in Online Catalog:190264
OCLC Identifier:(OCoLC)ocm02880176


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