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Title:Adsplit : an advertising budget allocation model
Author(s):Basu, Amiya K.; Batra, Rajeev
Issue Date:1984-02
Publisher:Urbana, Ill. : Bureau of Economic and Business Research. College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Series/Report:BEBR faculty working paper ; no. 1019
Type:Text
Language:English
Description:Includes bibliographical references (p. 15).
URI:http://hdl.handle.net/2142/29068
Rights Information:Copyright February 1984 Board of Trustees University of Illinois.
Date Available in IDEALS:2012-01-25
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:adsplitadvertisi1019basu
http://www.archive.org/details/adsplitadvertisi1019basu
Identifier in Online Catalog:6549719
OCLC Identifier:(OCoLC)ocn742053243


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