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Title:Experimental effects of follow-up methods, questionnaire length, and market heterogeneity in mail surveys / 158
Author(s):Roscoe, A. Marvin; Sheth, Jagdish N.
Contributor(s):University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Subject(s):Market surveys.
Marketing research.
Public opinion polls.
Issue Date:February 1
Publisher:[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers ; no. 158
Description:Includes bibliographical references.
Rights Information:In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact for information.
Copyright February 1974 Board of Trustees University of Illinois.
Date Available in IDEALS:2012-01-25
Has Version(s):
Identifier in Online Catalog:193296
OCLC Identifier:(OCoLC)ocm02977363

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