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Title:Source credibility effects in advertising : assessment of mediating processes
Author(s):Hastak, Manoj; Park, Jong-Won
Issue Date:1987-02
Publisher:Urbana, Ill. : Bureau of Economic and Business Research. College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Series/Report:BEBR faculty working paper ; no. 1413
Type:Text
Language:English
Description:Includes bibliographical references (p. 1-3).
URI:http://hdl.handle.net/2142/29197
Rights Information:Copyright February 1987 Board of Trustees University of Illinois.
Date Available in IDEALS:2012-01-25
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:sourcecredibilit1413hast
http://www.archive.org/details/sourcecredibilit1413hast
Identifier in Online Catalog:6569774
OCLC Identifier:(OCoLC)ocn748572994


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