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Title:Modeling the marketing mix for an industrial product / 160
Author(s):Johansson, Johny K.; Sambare, Santosh B ,
Subject(s):Marketing research -- Mathematical models.
Issue Date:1974
Publisher:[Urbana] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers ; no. 160
Type:Text
Language:English
Description:Bibliography: p. 42.
URI:http://hdl.handle.net/2142/29258
Rights Information:In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
Copyright 1974 Board of Trustees University of Illinois.
Date Available in IDEALS:2012-01-25
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:modelingmarketin160joha
http://www.archive.org/details/modelingmarketin160joha
Identifier in Online Catalog:193297
OCLC Identifier:(OCoLC)ocm02977417


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