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|Title:||Competitive reaction in test marketing : a Bayesian solution / 188|
|Author(s):||Johansson, Johny K.; Roberts, Donald M.|
|Contributor(s):||University of Illinois at Urbana-Champaign. College of Commerce and Business Administration|
Bayesian statistical decision theory.
|Issue Date:||June 1974|
|Publisher:||[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,|
|Series/Report:||Faculty working papers ; no. 188|
|Description:||Includes bibliographical references (p. 21).|
|Rights Information:||In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact email@example.com for information.
Copyright June 1974 Board of Trustees University of Illinois.
|Date Available in IDEALS:||2012-01-25|
|Identifier in Online Catalog:||193381|
This item appears in the following Collection(s)
Research publications from the University of Illinois at Urbana-Champaign
Research Publications from UIUC