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"Power potential" channel strategies in social marketing

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Title: "Power potential" channel strategies in social marketing
Author(s): Andreasen, Alan R., 1934-
Subject(s): Markets -- Social aspects Marketing channels
Issue Date: 1981
Publisher: [Urbana] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign,
Series/Report: BEBR faculty working paper ; no. 0743
Type: Text
Language: English
Description: Includes bibliographical references (p. 24).
Rights Information: Copyright 1981 Board of Trustees University of Illinois.
Date Available in IDEALS: 2012-01-25
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Identifier in Online Catalog: 5032148
OCLC Identifier: (OCoLC)ocm07506600

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