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Title:"Power potential" channel strategies in social marketing
Author(s):Andreasen, Alan R.
Subject(s):Markets -- Social aspects
Marketing channels
Issue Date:1981
Publisher:[Urbana] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign,
Series/Report:BEBR faculty working paper ; no. 0743
Type:Text
Language:English
Description:Includes bibliographical references (p. 24).
URI:http://hdl.handle.net/2142/29365
Rights Information:Copyright 1981 Board of Trustees University of Illinois.
Date Available in IDEALS:2012-01-25
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:powerpotentialch743andr
http://www.archive.org/details/powerpotentialch743andr
Identifier in Online Catalog:5032148
OCLC Identifier:(OCoLC)ocm07506600


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