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Title:Mediating processes for source credibility effects in advertising : review, implications, and future research directions
Author(s):Hastak, Manoj; Park, Jong-Won
Issue Date:1989-01
Publisher:[Urbana, Ill] : College of Commerce and Business Administration, University of Illinois Urbana-Champaign,
Series/Report:BEBR faculty working paper ; no. 1532
Type:Text
Language:English
Description:Includes bibliographical references (p. 21-26).
URI:http://hdl.handle.net/2142/29885
Rights Information:Copyright 1989 Board of Trustees University of Illinois.
Date Available in IDEALS:2012-02-15
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:mediatingprocess1532hast
http://www.archive.org/details/mediatingprocess1532hast
Identifier in Online Catalog:6593302
OCLC Identifier:(OCoLC)ocn754239349


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