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Title:Influences of category structure on brand positioning and choice
Author(s):Coupey, Eloise; Jung, Kwon
Issue Date:1993-04
Publisher:Champaign : University of Illinois at Urbana-Champaign
Series/Report:BEBR faculty working paper ; no. 93-0127
Type:Text
Language:English
Description:Contains bibliographical references (p. [1-2]).
URI:http://hdl.handle.net/2142/29933
Rights Information:Copyright April 1993 Board of Trustees University of Illinois.
Date Available in IDEALS:2012-02-15
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:influencesofcate93127coup
http://www.archive.org/details/influencesofcate93127coup
Identifier in Online Catalog:6595546
OCLC Identifier:(OCoLC)ocn535285865


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