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Influences of category structure on brand positioning and choice

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Title: Influences of category structure on brand positioning and choice
Author(s): Coupey, Eloise; Jung, Kwon
Issue Date: 1993-04
Publisher: Champaign : University of Illinois at Urbana-Champaign
Series/Report: BEBR faculty working paper ; no. 93-0127
Type: Text
Language: English
Description: Contains bibliographical references (p. [1-2]).
URI: http://hdl.handle.net/2142/29933
Rights Information: Copyright April 1993 Board of Trustees University of Illinois.
Date Available in IDEALS: 2012-02-15
Has Version(s): http://hdl.handle.net/10111/UIUCOCA:influencesofcate93127coup http://www.archive.org/details/influencesofcate93127coup
Identifier in Online Catalog: 6595546
OCLC Identifier: (OCoLC)ocn535285865
 

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