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Transitions in marketing strategy : a look at the process
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http://hdl.handle.net/2142/30103
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| File | Description | Format |
|---|---|---|
transitionsinmar92180rosa.pdf
(2MB)
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| Title: | Transitions in marketing strategy : a look at the process |
| Author(s): | Rosa, José Antônio |
| Subject(s): | Economics |
| Issue Date: | 1992-12 |
| Publisher: | [Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, |
| Series/Report: | BEBR faculty working paper ; no. 92-0180 |
| Type: | Text |
| Language: | English |
| Description: | Includes bibliographical references (p. 30-32). |
| URI: | http://hdl.handle.net/2142/30103 |
| Rights Information: | Copyright 1992 Board of Trustees University of Illinois. |
| Date Available in IDEALS: | 2012-03-16 |
| Has Version(s): |
http://hdl.handle.net/10111/UIUCOCA:transitionsinmar92180rosa
http://www.archive.org/details/transitionsinmar92180rosa |
| Identifier in Online Catalog: | 6569209 |
| OCLC Identifier: | (OCoLC)ocn535285524 |
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