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Transitions in marketing strategy : a look at the process

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Title: Transitions in marketing strategy : a look at the process
Author(s): Rosa, José Antônio
Subject(s): Economics
Issue Date: 1992-12
Publisher: [Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report: BEBR faculty working paper ; no. 92-0180
Type: Text
Language: English
Description: Includes bibliographical references (p. 30-32).
Rights Information: Copyright 1992 Board of Trustees University of Illinois.
Date Available in IDEALS: 2012-03-16
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Identifier in Online Catalog: 6569209
OCLC Identifier: (OCoLC)ocn535285524

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