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Title:Impact of prior familiarity and cognitive complexity on information processing rules / 237
Author(s):Park, Choong Whan, 1944-; Sheth, Jagdish N.
Contributor(s):University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Subject(s):Human information processing.
Consumers' preferences.
Issue Date:Marh 1975
Publisher:[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers ; no. 237
Description:Includes bibliographical references (p. 13-17).
C.W. Park appears first in caption title.
Rights Information:In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact for information.
Copyright Marh 1975 Board of Trustees University of Illinois.
Date Available in IDEALS:2012-07-17
Has Version(s):
Identifier in Online Catalog:258270
OCLC Identifier:(OCoLC)ocm04225600

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