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Title:A path analysis model of the advertising-sales relationship / 201
Author(s):Johansson, Johny K.; Redinger, Robert
Contributor(s):University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Subject(s):Advertising -- Mathematical models.
Sales.
Multivariate analysis.
Issue Date:August 197
Publisher:[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers ; no. 201
Type:Text
Language:English
Description:In double columns.
Includes bibliographical references.
URI:http://hdl.handle.net/2142/32698
Rights Information:In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
Copyright August 1974 Board of Trustees University of Illinois.
Date Available in IDEALS:2012-07-17
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:pathanalysismode201joha
http://www.archive.org/details/pathanalysismode201joha
Identifier in Online Catalog:241523
OCLC Identifier:(OCoLC)ocm04010972


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