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Title:The role of unsupported brand evaluation cognitive responses in the persuasion process
Author(s):Hastak, Manoj
Issue Date:1987-02
Publisher:Urbana, Ill. : Bureau of Economic and Business Research. College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Series/Report:BEBR faculty working paper ; no. 1324
Type:Text
Language:English
Description:Includes bibliographical reference.
URI:http://hdl.handle.net/2142/32859
Rights Information:Copyright February 1987 Board of Trustees University of Illinois.
Date Available in IDEALS:2012-07-17
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:roleofunsupporte1324hast
http://www.archive.org/details/roleofunsupporte1324hast
Identifier in Online Catalog:6568182
OCLC Identifier:(OCoLC)ocn747998035


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