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Social marketing in the ghetto / 241

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Title: Social marketing in the ghetto / 241
Author(s): Andreasen, Alan R., 1934-
Contributor(s): University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
Subject(s): Marketing -- Social aspects. Low-income consumers.
Issue Date: April 1975
Publisher: [Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report: Faculty working papers ; no. 241
Type: Text
Language: English
Description: Includes bibliographical references.
Rights Information: In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact for information.Copyright April 1975 Board of Trustees University of Illinois.
Date Available in IDEALS: 2012-07-17
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Identifier in Online Catalog: 249438
OCLC Identifier: (OCoLC)ocm04103956

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