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Title:Social marketing in the ghetto / 241
Author(s):Andreasen, Alan R., 1934-
Contributor(s):University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
Subject(s):Marketing -- Social aspects.
Low-income consumers.
Issue Date:April 1975
Publisher:[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers ; no. 241
Description:Includes bibliographical references.
Rights Information:In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact for information.
Copyright April 1975 Board of Trustees University of Illinois.
Date Available in IDEALS:2012-07-17
Has Version(s):
Identifier in Online Catalog:249438
OCLC Identifier:(OCoLC)ocm04103956

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