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Content Analysis: A Flexible Methodology

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Title: Content Analysis: A Flexible Methodology
Author(s): White, Marilyn Domas; Marsh, Emily E.
Subject(s): Research methods Content analysis
Abstract: Content analysis is a highly flexible research method that has been widely used in library and information science (LIS) studies with varying research goals and objectives. The research method is applied in qualitative, quantitative, and sometimes mixed modes of research frameworks and employs a wide range of analytical techniques to generate findings and put them into context. This article characterizes content analysis as a systematic, rigorous approach to analyzing documents obtained or generated in the course of research. It briefly describes the steps involved in content analysis, differentiates between quantitative and qualitative content analysis, and shows that content analysis serves the purposes of both quantitative research and qualitative research. The authors draw on selected LIS studies that have used content analysis to illustrate the concepts addressed in the article. The article also serves as a gateway to methodological books and articles that provide more detail about aspects of content analysis discussed only briefly in the article.
Issue Date: 2006
Publisher: Graduate School of Library and Information Science. University of Illinois at Urbana-Champaign.
Citation Info: In Library Trends 55 (1) Summer 2006: 22–45.
Genre: Article
Type: Text
Language: English
URI: http://hdl.handle.net/2142/3670
ISSN: 0024-2594
Publication Status: published or submitted for publication
Rights Information: Copyright 2006 Board of Trustees of the University of Illinois.
Date Available in IDEALS: 2008-02-21
 

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