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Title:What influences the decision to participate in audience-bounded online communities?
Author(s):López, Claudia; Farzan, Rosta; Sahebi, Shaghayegh; Brusilovsky, Peter
Subject(s):social computing
social and community informatics
audience-bounded online communities
offline structure
Abstract:Building online communities to support small, audience-bounded offline social structures such as neighborhoods or organizations can be challenging. Due to the small size of their potential audience, the contribution volume is likely to be insufficient to maintain a sustainable community-driven system. In our research, we are interested in studying how different characteristics of the offline structure of these communities can influence their online behavior. Particularly, we analyzed participation of researchers in a social system for conferences. Our analysis shows that centrality in the academic social structure is a significant predictor of the likelihood to accept an invitation to participate in the system. These results suggest that an understanding of the users’ offline context can increase the effectiveness of user engagement strategies in an online context.
Issue Date:2013-02
Citation Info:López, C., Farzan, R., Sahebi, S. & Brusilovsky, P. (2013). What influences the decision to participate in audience-bounded online communities? iConference 2013 Proceedings (pp. 491-496). doi:10.9776/13262
Genre:Conference Paper / Presentation
Publication Status:published or submitted for publication
Peer Reviewed:is peer reviewed
Rights Information:Copyright © 2013 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2013-01-30

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