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Title:Spontaneous reactions to an anti-piracy initiative: A Youtube clip micro analysis
Author(s):Nelhans, Gustaf; Maurin Söderholm, Hanna; Nolin, Jan; Klang, Mathias; Lassi, Monica
Subject(s):internet-based culture consumption
spontaneous reactions
cultural informatics
information policy
social and community informatics
Abstract:In this case study we analyzed the traces of spontaneous reactions of Youtube users when confronted with the short clip ’You wouldn’t Steal a Car’, that was used by the Motion Picture Association of America (MPAA) to influence people not to download copyrighted material from the Internet. This film has become an important cultural icon, which to a certain degree has shaped a whole generation of film viewers. The aim of this study was to provide an example of how anti piracy initiatives are received and understood by the receivers of the message. This was performed by collecting and analyzing the users spontaneous reactions as entered as comments on the Youtube page for the clip by qualitatively categorizing the contents using a bottom up approach. The results suggest that people practicing Internet-based culture consumption (IBCC) do this in more nuanced ways than is assumed in the film, where they are polarized as either “common thieves” or “good citizens”.
Issue Date:2013-02
Citation Info:Nelhans, G., Maurin Söderholm, H., Nolin, J., Klang, M. & Lassi, M. (2013). Spontaneous reactions to an anti-piracy initiative: A Youtube clip micro analysis. iConference 2013 Proceedings (pp. 985-989). doi:10.9776/13507
Genre:Conference Poster
Publication Status:published or submitted for publication
Peer Reviewed:is peer reviewed
Rights Information:Copyright © 2013 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2013-02-01

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