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Title:Surveillance of audience labor using new media: Three innovations of television broadcast networks
Author(s):Griffin, Brian L.
Subject(s):new media
audience labour
cultural informatics
social computing
Abstract:In response to the proliferation of channels, the growth of the Internet, and the availability of time-shifting and advertisement-blocking technologies, how are television broadcast networks using new media innovations to efficiently exploit and sell audience labour to advertisers? Drawing upon insights from political economy approaches to audience labour, this poster outlines three new media strategies television broadcast networks use to better exploit audience labour: online broadcasting, audience-generated content, and social media as product placement. These strategies enhance the capacity of networks and advertisers to better measure audience labour through heightened surveillance available in new media. Understanding the surveillance and exploitation of audience labour by using these strategies is essential for empowering audiences as television and new media become increasingly integrated across platforms.
Issue Date:2013-02
Citation Info:Griffin, B. L. (2013). Surveillance of audience labor using new media: Three innovations of television broadcast networks. iConference 2013 Proceedings (pp. 885-890). doi:10.9776/13452
Genre:Conference Poster
Publication Status:published or submitted for publication
Peer Reviewed:is peer reviewed
Rights Information:Copyright © 2013 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2013-02-01

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