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Title:Cultural context of social media use: How do Iranians adapt and use Facebook?
Author(s):Khazraee, Emad
Subject(s):social media
social networking
cultural context
social and community informatics
qualitative data analysis
Abstract:It has been discussed intensively that technology can shape social and in return is being shaped and adapted by its social context of use. Social media technologies have become pervasive in the recent years. It has been discussed in the literature that even very rigid technological artifacts are subject to modifications in different socio-cultural contexts of use. Social Networking Sites (SNS) have become pervasive in the recent years. It is important to understand how technologies such as SNS are being adapted in different cultural contexts. This study concerns adoption, use and adaptation of Facebook among Iranians and reports the preliminary findings of a qualitative study of Facebook use among Iranians. We observed that the use of SNS helps maintaining parallel social realities among Iranians. Although, the use of SNS is always along with concerns about security threats from the state.
Issue Date:2013-02
Citation Info:Khazraee, E. (2013). Cultural context of social media use: How do Iranians adapt and use Facebook? iConference 2013 Proceedings (pp. 742-745). doi:10.9776/13355
Genre:Conference Poster
Publication Status:published or submitted for publication
Peer Reviewed:is peer reviewed
Rights Information:Copyright © 2013 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2013-02-02

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