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Title:Smart TV as a social platform
Author(s):Shin, Dong-Hee; Kim, Tae-Yang
Subject(s):Smart TV
Korea
interactivity
adoption
mediating effects
TRA
TPB
Abstract:Smart TV, a new digital television service, has been rapidly developing, particularly in Korea. With the conceptual model of interactivity, this study empirically investigates the effects of perceived interactivity on the motivations and attitudes toward Smart TV in Korea. A model is created to validate the relationship of perceived interactivity to performance, attitude, and intention. Further, the model examines the mediating roles of perceived interactivity in the effect of performance on attitude toward Smart TV. Empirical evidence supports the mediating role of perceived interactivity. Implications of the findings are discussed in terms of building a theory of interactivity and providing practical insights into developing a user-centered Smart TV interface.
Issue Date:2013-02
Publisher:iSchools
Citation Info:Shin, D.-H., & Kim, T. (2013). Smart TV as a social platform. iConference 2013 Proceedings (pp. 673-681). doi:10.9776/13314
Genre:Conference Poster
Type:Text
Language:English
URI:http://hdl.handle.net/2142/42083
DOI:10.9776/13314
Publication Status:published or submitted for publication
Peer Reviewed:is peer reviewed
Rights Information:Copyright © 2013 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2013-02-03


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