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Title:Does Twitter Help Museums Engage with Visitors?
Author(s):Langa, Lesley A.
Subject(s):museum
social media
engagement
participatory culture
Abstract:Even though Twitter is a fairly new web 2.0 tool, U.S. museum leaders are extoling the platform as a necessary component to any online programming or presence in museums today. Because of the myriad ways museums can use the platform to perform educational, marketing, or engagement-focused programming research on U.S. museums and Twitter is generally very broad, and because of the newness of the platform research in the museum informatics literature is exploratory. The present study seeks to understand more about the relationship building that museums are engaging in using Twitter. Thus, this study explores the ways in which museums engage with online users in their Twitter feeds through coding the content and frequency of a sample of U.S. museums on Twitter. Through this evaluation the present study seeks to understand how engagement is being practiced from the kinds of dialogue museums are conducting with online users.
Issue Date:2014-03-01
Publisher:iSchools
Citation Info:Langa, L. A. (2014). Does Twitter Help Museums Engage with Visitors? In iConference 2014 Proceedings (p. 484 - 495). doi:10.9776/14130
Series/Report:iConference 2014 Proceedings
Genre:Conference Paper / Presentation
Type:Text
Language:english
URI:http://hdl.handle.net/2142/47289
DOI:10.9776/14130
Other Identifier(s):130
Publication Status:published
Peer Reviewed:yes
Rights Information:Copyright 2014 is held by the authors of individual items in the proceedings. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2014-02-28


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