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Title:Twitter and the Virtual Branch: the Public Library in Social Space
Author(s):Mon, Lorri; Lee, Jisue
Subject(s):cultural institutions
human information behavior
information services
social media
Abstract:This poster presents a study that examines online profiles of 300 U.S. public libraries on Twitter to analyze how public libraries are constructing online identity and creating a visibility and voice in social space through photographs, images, biographical text on profiles, and public postings. The study also examines library activity levels, followers, Peerindex scores and other metrics in exploring the influence and impact of public library presence within social space, and the impression management and information sharing activities of influential public libraries on Twitter to better understand how libraries can integrate information services into new and emerging online social spaces.
Issue Date:2014-03-01
Publisher:iSchools
Citation Info:Mon, L., & Lee, J. (2014). Twitter and the Virtual Branch: the Public Library in Social Space. In iConference 2014 Proceedings (p. 1043 - 1045). doi:10.9776/14369
Series/Report:iConference 2014 Proceedings
Genre:Conference Poster
Type:Text
Language:english
URI:http://hdl.handle.net/2142/47342
DOI:10.9776/14369
Other Identifier(s):369
Publication Status:published
Peer Reviewed:yes
Rights Information:Copyright 2014 is held by the authors of individual items in the proceedings. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2014-02-28


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