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Title:The Path from New to Viral: Understanding What Makes Videos Go Viral
Author(s):Vogelbacker, Kathryn; Dillahunt, Xavier; McCollum, Denzel
Subject(s):viral videos
social media
content analysis
survey study
Abstract:Viral videos have become very popular and influential in our technology-driven world. They have a strong influence on the production of popular user generated TV shows and websites. Our team explored what makes videos to go viral. We aimed to understand the driving factors behind what makes a video go from one view to thousands of views. We focused particularly on comedic amateur videos that have gone from simply being posted to a social media sites such as YouTube to being aired on popular television programs like Tosh.O and Ridiculousness. We achieved our goal by performing a content analysis of viral videos, conducting a survey to viewers and organizing an interview with a viral video celebrity. Through our research we will present our project background, methodology on collecting data about viral videos, content analysis, and concluding factors in viral armature comedic videos.
Issue Date:2014-03-01
Citation Info:Vogelbacker, K., Dillahunt, X., & McCollum, D. (2014). The Path from New to Viral: Understanding What Makes Videos Go Viral. In iConference 2014 Proceedings (p. 1145 - 1148). doi:10.9776/14406
Series/Report:iConference 2014 Proceedings
Genre:Conference Poster
Other Identifier(s):406
Publication Status:published
Peer Reviewed:yes
Rights Information:Copyright 2014 is held by the authors of individual items in the proceedings. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2014-02-28

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