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Title:Intercultural User Evaluation of the Design of Arabic Websites: A Case Study
Author(s):Khashman, Nouf
Subject(s):web design
Arab countries
Abstract:The cultural background of web users is argued to play a key role in the way they interact with and perceive the usability and usefulness of websites. The objective of this case study is to identify Arab users' preferences and expectations of the design of Arabic websites in order to examine whether these preferences are consistent with their cultural-specific attributes as described and predicted by Hofstede's model of cultural dimensions. Thirty three participants from two Arab countries evaluated and compared two websites, one from their own country and a second one from another Arab country within the same culture. The preliminary results suggest that they show an overall preference for a website developed for their country over another from other Arab countries, even if they share the same culture.
Issue Date:2014-03-01
Citation Info:Khashman, N. (2014). Intercultural User Evaluation of the Design of Arabic Websites: A Case Study. In iConference 2014 Proceedings (p. 1072-1076). doi:10.9776/14384
Series/Report:iConference 2014 Proceedings
Genre:Conference Poster
Other Identifier(s):384
Publication Status:published
Peer Reviewed:yes
Rights Information:Copyright 2014 is held by the authors of individual items in the proceedings. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2014-02-28

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