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Title:Collective Sensemaking in Social Media: A Case Study of the H7N9 Flu Pandemic in China
Author(s):Zhang, Pengyi; Gao, Duohuai
Subject(s):collective sensemaking
gap identification and bridging
emergency response
Abstract:This exploratory research studies microblog users' collective sensemaking process in response to a public health threat - the developing H7N9 flu pandemic in China. We examined question-bearing microblogs and responses during the course of 31 days after the first confirmed cases were reported. We found that: 1) different gaps were present during the 5 uncertainty phrases; 2) many topical gaps appear at both collective and individual levels; 3) users employed multiple approaches to deal with and bridge the gaps. The results suggested that users used social media as a platform for collective sensemaking and collaboration among different types of users may help to best utilize social media as a platform for reducing uncertainty and promoting information openness and transparency in such cases.
Issue Date:2014-03-01
Citation Info:Zhang, P., & Gao, D. (2014). Collective Sensemaking in Social Media: A Case Study of the H7N9 Flu Pandemic in China. In iConference 2014 Proceedings (p. 844 - 849). doi:10.9776/14259
Series/Report:iConference 2014 Proceedings
Genre:Conference Poster
Other Identifier(s):259
Publication Status:published
Peer Reviewed:yes
Rights Information:Copyright 2014 is held by the authors of individual items in the proceedings. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2014-02-28

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