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Description
Title: | The effects of thematic versus taxonomic categorization on choice overload when choosing university classes |
Author(s): | Yun, Joseph |
Advisor(s): | Duff, Brittany |
Department / Program: | Advertising |
Discipline: | Advertising |
Degree Granting Institution: | University of Illinois at Urbana-Champaign |
Degree: | M.S. |
Genre: | Thesis |
Subject(s): | Choice Overload
Mere Categorization Thematic Categorization Too Much Choice |
Abstract: | The problem of “having too much choice” within our everyday lives is magnified in online environments. This study looked at the effects of thematic categorization on the problem of choice overload by categorizing an undergraduate course catalog either by taxonomic categorization, thematic categorization, or no categorization. Surprisingly the three different types of categorization did not affect choice overload measures. Theoretical and practical implications are discussed. |
Issue Date: | 2014-05-30 |
URI: | http://hdl.handle.net/2142/49354 |
Rights Information: | Copyright 2014 Joseph Yun |
Date Available in IDEALS: | 2014-05-30 |
Date Deposited: | 2014-05 |
This item appears in the following Collection(s)
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Theses - Advertising
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Graduate Dissertations and Theses at Illinois
Graduate Theses and Dissertations at Illinois