Dept. of Advertising
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(2017-09-27)Placebo and nocebo effects have been a widely concerning issue, as they describe the psychological factors influencing medication outcomes. Previous research mostly focused on how placebo and nocebo effects occur, offering ...
Player-character identification by personality matching, perceived personalization and positive/negative in-game experience (2017-08-24)Player-character identification is that video-game players adopt the perspective of a game character during gameplay as a part of their own identity. Player-character identification can be established through several ...
The effectiveness of corporate social responsibility in corporate crises: from the perspective of assimilation – contrast effects and attribution theory (2017-07-18)The positive impact of corporate social responsibility (CSR) activities on stakeholder reactions is widely discussed. However, minimal research has addressed how CSR plays diverse roles in insulating a company from negative ...
How different types of anticipated regret advertising messages interact with mood to influence purchase intention (2017-07-17)Thoughts about potential negative consequences of a certain action can influence people’s choice. To avoid feeling regretful, consumers generally change their original decision or attitude to ensure that a future outcome ...
Mobile phone in your personal bubble: the effect of physical environment and personalized information on mobile advertising (2017-07-03)With the emergence of mobile technology, mobile phones have been increasingly adopted as a medium in the marketing realm. Users have developed deep relationships with their mobile phones as mobile phones are physically and ...