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Title:A pilot study on the impacts of European Union integration on Bulgarian commercial producers buying behavior for capital equipment
Author(s):Clemens, Lance
Advisor(s):Goldsmith, Peter D.
Department / Program:Liberal Arts & Sciences
Discipline:European Union Studies
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:M.A.
Genre:Thesis
Subject(s):Capital Equipment
Commercial Producers
Market Segmentation
Purchasing
Bulgarian Agriculture
Decollectivization
EU Integration
Common Agricultural Policy (CAP)
Abstract:The fall of Communism abruptly ended collectivized farming and Agro-Industrial Complexes in Bulgaria, paving the way for modernization, privatization, consolidation and new markets through European Union (EU) integration. With integration came the rise of the Bulgarian commercial producer, resulting in new market opportunities for suppliers of capital inputs. Understanding how Bulgarian commercial producers buy capital equipment is extremely valuable to suppliers who hope to develop new selling and retention strategies in an emerging agricultural marketplace. This information is also beneficial to researchers who are concerned about various factors that influence and drive economic decisions on Bulgarian farms. This thesis presents an exploratory pilot study utilizing a mixed methods approach integrating survey and interview data using a convergent parallel design of agricultural commercial producers in Bulgaria. Quantitative data was collected from responses to the 2013 Large Commercial Producer (LCP) survey by Purdue University’s Center for Food and Agricultural Business followed immediately by interviews with seven commercial farmers. The results show that when buying capital inputs, Bulgarian commercial producers have a strong loyalty to their current brands of capital equipment but not an overall loyalty to the brand itself. Market power favors the commercial producer making it a buyer’s market rather than a seller’s market. Producers indicated preferences characteristic of the Performance buyer segment wanting quality, reliability, durability, and good service when buying commercial equipment but they are also price sensitive. This pilot study has been a first step in better understanding the decision-making processes and motivation regarding how Bulgarian commercial producers buy capital equipment.
Issue Date:2014-09-16
URI:http://hdl.handle.net/2142/50642
Rights Information:Copyright 2014 Lance Clemens
Date Available in IDEALS:2014-09-16
Date Deposited:2014-08


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