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Library Trends 43 (3) Winter 1995: Marketing of Library and Information Services

 

Library Trends 43 (3) Winter 1995: Marketing of Library and Information Services. Edited by Darlene E. Weingand.

This Library Trends issue on “Marketing Library Services” covers this broad spectrum. Beginning with an overview to the theme that presents the argument for using marketing strategies, this issue also looks at the components of the “marketing mix,” marketing efforts in specific library settings, and how practice already uses elements of marketing; the issue concludes with an examination of marketing trends. It is hoped that presenting the profile of marketing in this way will help to strengthen the resolve of those library managers who are presently consciously - or unconsciously - utilizing marketing approaches. Perhaps of even more importance is the goal to intrigue readers who have never considered marketing as any more than public relations or publicity with the concept that marketing is a complex and inter-relational set of activities that joins with planning efforts to truly make the library the core of whatever community it serves.


Library Trends (ISSN 0024-2594) is an essential tool for librarians and educators alike. Each issue thoroughly explores a current topic of interest in professional librarianship and includes practical applications, thorough analyses, and literature reviews. The journal is published quarterly for the Graduate School of Library and Information Science by The Johns Hopkins University Press. For subscription information, call 800-548-1784 (410-516-6987 outside the U.S. and Canada), email jlorder [at] jhupress.jhu.edu, or visit www.press.jhu.edu/journals.


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