|Abstract:||Well-designed graphics and printing are essential for friends publications.
In our service to both the library and the community, we stress the need
for enlisting the most able and imaginative friends for our endeavors. We
look for friends with knowledge and discrimination in expressing the library's
various programs, services, and purposes. Any publication issued by the
friends should reflect a warmth and grace that will motivate public interest
and response for both the library and the friends. Aldous Huxley has said
that "good printing can create a valuable spiritual state in the reader," the
very state which we hope will promote increased receptiveness to the various
projects sponsored by the friends.
It is not uncommon for members of a friends organization to spend
weeks or even months in analyzing, planning, and preparing lengthy annual
reports, newsletters, and other publications. The investment is considerable;
resulting publications should not be issued in a banal or unattractive manner.
The cost of issuing a fine publication is little more than that of a mediocre
one. It is merely a matter of type and graphic design, the selection of
appropriate paper, and the careful use of illustrations. Today, it is practical
for friends groups to produce publications at reasonable costs. Almost all
libraries public, college, school, or university have at their disposal an
offset duplicator, either located in the city, county, school, or college offices,
or available through a local printer. Once the copy has been properly typeset,
an overall design executed, and camera-ready copy prepared, any piece can
be printed attractively on a limited budget.